Ready when the customer arrives
“The Digital Showroom is our way to work every day. It’s like my own showroom on the screen, and the customers really enjoy working with it. They come into the showroom and some of them like to start with the Digital Showroom presentations, even before they look at the samples,” Carmen explains.
It also does the preparing for her. “It saves a lot of time because it’s already prepared. When the customers come to the showroom, I can just start with the presentation. I cannot forget anything. Sometimes there are just samples missing, and I always have everything on the Digital Showroom. So I can sell those styles as well.”
Photos and videos that sell
“I think the presentations are very beautiful because of the videos and the photos we like to put into our presentations. And I think that’s why they enjoy it so much. I’m a huge fan.”
Always up to date
“Daniela puts the presentations together. She shares the presentations with us. When we take something out, she takes it out of the presentations as well. So it’s like a live update every time,” Carmen explains.
She can sort the collection the way each customer buys. “I can just filter everything so they know what comes when. And they know the budgets, for example, mini baby December and mini and baby January. And then I can split it into genders, boys and girls, neutral as well. That’s an advantage for them and for me as well.”
New customers, too
“The young ones are always very excited, especially new customers. And they’re like, ‘Oh wow, this is the future.’ Sometimes, they’re a bit overwhelmed by it, but I think it’s so user-friendly that they engage with it very quickly,” she says. “I can’t imagine working every day without the Digital Showroom.”