For every collection
“We use it quite a lot,” says Yasemin. “First of all, it’s a very important tool for us during the sales period, both during our main collections, but also in between collections. It could be on a main collection. It could be on express collections, it could be stock, it could be OTS (Open To Sell).”
No graphic designer needed
“We don’t have much time, we don’t have a graphic designer doing these things for us. It’s ourselves doing it. So it has to be efficient, otherwise we can’t make it.”
The team makes up for it with their own content. “We also get to be a bit creative in the process, and I really like that personally, to add my own content. It could be pictures. It could be videos. I really enjoy working with it and it’s very easy. And I think the most important thing is that it’s efficient. And it’s user-friendly.”
Basics that sell
The same tools make the basics more appealing. “With Digital Sendouts, we can make basic products more sexy. So we can have a basic top, well if you put a top in an email, it’s not that interesting. But then we try to do some creative work and do some content ourselves, and then put it in a catalog in Digital Sendouts and make it much more sexy for the customer as well and appealing.”