Outfits customers can buy together
“If we have styles and stock right now or soon, then I can make a catalog in Digital Sendouts with these stock styles, and then I can combine them with express styles to show them possible outfits and how they can buy these styles together, and of course, it increases sales,” says Silje. “My favorite feature in Digital Sendouts is that you can add your own images, allowing you to personalize the catalog.”
Easy, and connected to the B2B shop
“There are many benefits. First of all, it’s easy. It’s user-friendly both for us and for the salespeople’s customers as it’s connected to our B2B shop.” Moving from PowerPoint to Digital Sendouts has also made the presentations look the part. “I think it looks more professional when you can make these kinds of catalogs instead of going into a PowerPoint and attachment and typing in on each slide.”
The catalog that won the competition
The catalogs have also spurred the team on. “At one point, we had this competition in my team about who could sell the most stock, OTS (Open To Sell), and express styles in a certain time frame. And for Belgium, we created this amazing catalog in Digital Sendouts, and because we made this, we won the competition.”
Something everyone can do
“Usually, I create the catalogs, but sometimes my salespeople also make them. So it’s something everyone can do. It’s so easy.” Last-minute changes are quick. “I had a case yesterday where my salespeople asked me if I could add these styles to a catalog that is already made, and yes, of course, I could just go in, add the pictures, find some nice way to move around, and then it’s updated.”