Confidence on both sides of the table
“Working with the Digital Showroom gives me and the customer the confidence, as the image and content quality is so good,” says Kevin. “It helps customers buy more styles and have all the information they need. When they ask me for price or quality, I can just use my Digital Showroom and get all the information out of it.”
One minute for 40 styles
The biggest change is in the ordering. “It’s a really fast process. As I’m using the Digital Showroom mobile barcode scanner, it takes one minute to scan 40 styles. It used to take half an hour because I had to type in every digit of the article numbers.”
The order has become something Kevin and the customer do together. “In general, the customers love the Digital Showroom. They don’t feel like it’s just my Digital Showroom; it’s ours throughout the ordering process. When I’m in the showroom with my customer, I always try to have no barriers between us. A computer sitting on a table can often be a barrier, but this physical barrier isn’t there anymore. We are working together on the screen.”
He adds, “We can ensure that the customer has spent the right amount, for the right time, and the right delivery period. We can make sure they haven’t missed out on a style. This gives a better overview of an order, especially when ordering for multiple stores. They tell me they love ordering with the Digital Showroom.”
Fewer cancellations, less setup
For a team selling across Germany, Austria and Switzerland, the same data means fewer cancellations. “Everyone has the same data and is aligned on the styles we want to sell. The Digital Showroom helps us focus on one style and one color, so it gets produced, which leads to fewer cancellations.”
It also cuts the time spent on samples. “My colleagues handle 6 to 8 collections a year. One of the most time-consuming parts of our work is setting up physical samples. Having the Digital Showroom reduces the time needed for setup. It gives me more time to focus on merchandising and aligning with HQ’s vision for the collection in my showroom. It drives my turnover.”
