From PDFs to catalogs in hours
“We started to use Digital Sendouts around one year ago. And since then, I can see a big change on how we work with sales and how we present different parts of our business, both for the sales reps but also for the customers,” says Mihai. “It has created a very good impact, both in the time used to build the Digital Sendouts, but also how the sales reps and how our customers are perceiving this and also how they use it too. I can see right now that it became a crucial part in our workflow.”
Before, the brand worked in PDFs and PowerPoint. “What I heard from the marketing team, that I am collaborating a lot in building the Digital Sendouts with, they have been using, for example, on those NOOS heavy collections, maybe three, four days on creating one PDF. And now with Digital Sendouts you can be done in maybe three hours.”
Customers click, open and order
The catalogs do more than the PDFs did. “On top of that, Digital Sendouts also adds a bit more value on the way on how you can arrange and merchandise the styles, where you can connect styles with pictures and have it more interactive for the customer as well. Where before in the PDF that interaction is not there. And now they can click on the styles, they can open the styles. You can see all the style details. They can also export it to our B2B platforms. They can place the order from it.”
A live stream at the fair
At the Copenhagen International Fashion Fair, Noisy May streamed live from inside a catalog. “That was the first time when we hosted a live stream in Digital Sendouts with the integration from Vimeo, where the livestream was live on Vimeo, but we can embed it in the catalog. And that’s again something that got a really good feedback because they can see the live stream at the top. They can watch it. And then, scrolling down, they see all the products that are being presented.”
On the platform customers know
“I would recommend other brands to use the Digital Sendouts app, because it’s very easy to build,” says Mihai. “It gives you a very nice layout where you can combine styles with marketing content. It’s connected to the B2B platform, a platform that our customers already know and are familiar with. And the whole workflow is just more streamlined than maybe what everybody was used to do before, when it comes to PDFs, for example.”
