The designers’ vision, in every showroom
“The Digital Showroom helps deliver the message or vision that the designers had when they were building the collection,” says Luca. “Because with the Digital Showroom, you can tap into all of the marketing content with it. As a sales rep, you can utilize that to inspire the customers who will then be aware and very much on point in proposing the same thought process of the collection to their customers in their own stores. They also want to see how they’re going to merchandise it in their own stores, whether it’s brick-and-mortar or online, and that’s a huge added value that has helped us increase the orders.”
Key accounts, one click
The larger accounts buy by the numbers. “In our experience, the larger ones come with a more analytical approach. They have set budgets, and back in the days, you would have to spend a lot of time figuring out, okay, where are we at this moment in time? Whereas with Digital Showroom, with just one click, you have all the information at hand. This also makes us as partners in a much stronger position against the competition because they’re more willing to make important orders with us, knowing where their budget is going at any given time during the sales or order process.”
No setup week
“There are different levels of value that Digital Showroom brings to us. It makes us save a lot of time in the selling process. It no longer takes us a week to set everything up. Normally, that week would be focused on taking down the collection and setting up the new one, essentially losing a lot of focus on day-to-day sales as well.”
One global story, many local ones
“It’s incredibly fast in creating the catalogs. From an HQ perspective, we’re able to build this global story, and then everybody will be able to take it and make it into their own local story and make it into a success,” notes Luca. “At the same time, I would say that has made us a bit more ambitious in our design processes. We’re not scared anymore about going 3D. Cutting down the samples allows us to have more space and agility in how we go to market as well.”
Turning the marketing content into stories that customers recognize has set Name It apart in a competitive market.
