Sneaky Steve stays competitive with a Digital Showroom
Thanks to a rapid digital transformation, sustainable shoe brand Sneaky Steve managed to switch from a physical to a digital showroom already at the early stages of the pandemic. Not only did they survive, but Sneaky Steve is thriving and is one step ahead of the competition with an enhanced digital presence.
– “I'm super pleased with our digital showroom. Our clients love the digital lookbook, which they claim is the best in the business” says Kristian Torsson, Director of Sales & Co-Owner at Sneaky Steve.
Increased demand for digital showroom solutions in the shoe and fashion industries
Like the rest of the fashion industry, when the pandemic hit, Sneaky Steve was facing challenges that were unthinkable just months earlier. The solution for them was to turn its physical showroom into a digital showroom.
– “Our biggest challenge was to find a way to present our collection to clients who couldn't travel due to lockdown. Physical meetings weren't even an option, so our digital showroom became an essential and valuable complement to our usual way of doing business.”
A new market for digital solutions customized for the apparel business
Even after the restrictions, the world has now adapted to new ways of doing business. With the right digital showroom, you have a chance to close deals more effectively and sustainably, saving both time and avoiding unnecessary flights.
To make the transfer from physical to digital showroom as smooth and quick as possible, Sneaky Steve turned to Touchtech.
– “Their Digital Showroom is exceptionally user-friendly. It's easy to understand. Creating and editing catalogs is very straightforward, that is why we choose to use it” says Kristian Torsson.
Moving your B2B sales to a digital showroom should make it easier and more fun to present the collections in an innovative and inspiring way, but it should also come with more benefits and support.
- “I can create wishlists in our digital showroom solution while I present. Then, after the meeting, the wishlists get automatically exported and sent as PDFs and Excel files. This means I don't have to create every single offer manually in Excel. It saves me a lot of time!”
Early digital adopters did better during the crisis
With the traditional channels for doing business being closed, digital presence has become more important than ever.
By making the right decision at the right time, Sneaky Steve's shift from physical to digital went smooth. The company's retail customers were as frustrated with the industry standstill as the fashion brands were. According to Torsson, the response to Sneaky Steve's digital showroom exceeded all expectations.
– “The feedback we have got has been overwhelmingly positive”.
In addition to the digital lookbook, Sneaky Steve's customers praised the innovative features, which allowed them to:
Get a better overview of the products
Interact more in the presentation
Create collaboratively customized selections of items they liked.
Digital showrooms are here to stay
Torsson's experience is in line with global customer expectations and attitudes in general. Today, customers (both retail and B2C) seem to prefer greater independence regarding everything from browsing through collections to placing orders. This, in combination with an increased demand for reduced traveling, points towards that digital showrooms are a sustainable choice that can even boost your sales.
- “Honestly, I don't know how I'd be able to solve this without the help from Touchtech” says Kristian Torsson.
Want to know what a digital showroom can do for your sales process?
Sneaky Steve focuses on quality, craftsmanship, and sustainable production – primarily in Portugal. In addition to shoes, Sneaky Steve also manufactures bags, socks, and various other accessories.
